Last updated: December 2025

DLi Mortgages is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your personal data when you use our website or engage with our mortgage and protection broking services.

This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations (PECR).

Who we are

Trading name: DLi Mortgages
Legal entity: DLi Mortgages Ltd
Company number: 16784573
Registered address: Office 1B, West Wing, 26 Commercial Road, Poole, Dorset, BH14 0JR.

Email: dave@dlimortgages.co.uk
Telephone: 07947 259098

DLi Mortgages is an Appointed Representative of Fear Financial Ltd, which is authorised and regulated by the Financial Conduct Authority (FCA).
FCA number (Principal): 1012718

For data protection purposes, DLi Mortgages Ltd is the Data Controller.

Personal data we collect

We may collect and process the following types of personal data.

Identity and contact details such as your name, date of birth, address, email address, and telephone number.

Financial and affordability information including income, expenditure, employment details, credit commitments, and property or mortgage requirements.

Case and advice records including fact-find information, communications with you, notes, recommendations, and suitability records.

Technical and website data such as IP address, browser type, device information, pages visited, and interactions on our website. This data is collected via Wix and related tools.

Special category data may be collected in limited circumstances, for example health or medical information required for protection insurance. This data is only collected where strictly necessary and handled with enhanced safeguards.

How we collect your data

We collect data when you complete forms on our website, contact us by phone, email, or message, engage us for mortgage or protection advice, or interact with our website through cookies and analytics.

We may also receive personal data from mortgage lenders, insurers, our principal firm or compliance providers, and credit reference or fraud prevention agencies where applicable.

How we use your data

We use your personal data to provide mortgage and protection advice and broking services, research and recommend suitable products, submit and manage applications with lenders or insurers, communicate with you about your case, meet legal and regulatory obligations including FCA requirements, prevent fraud and comply with anti-money laundering obligations, operate and improve our website, and send marketing communications where permitted by law.

Lawful basis for processing

We process personal data under one or more of the following lawful basis.

Contract, where processing is necessary to provide our services or take steps at your request before entering into a contract.

Legal obligation, where processing is required to comply with legal or regulatory requirements, including FCA and anti-money laundering obligations.

Legitimate interests, where processing is necessary for running our business, improving services, preventing fraud, and maintaining appropriate records, provided these interests are not overridden by your rights.

Consent, where required, including for non-essential cookies and certain electronic marketing communications. You may withdraw consent at any time.

Special category data

Where we process special category data, such as health information, we do so only where it is necessary for insurance or protection applications, an appropriate UK GDPR Article 9 condition applies, and suitable safeguards are in place.

Who we share your data with

We may share your personal data with mortgage lenders and valuation providers, insurance providers, our principal firm and compliance service providers, credit reference and fraud prevention agencies where relevant, solicitors, estate agents, or other professionals involved in your transaction, and IT and website service providers including Wix.

All third parties are required to keep your data secure and use it only for the agreed purpose.

International data transfers

Wix may process personal data outside the UK. Where this occurs, appropriate safeguards are used in line with UK GDPR requirements, such as adequacy decisions or approved contractual protections.

Data retention

We retain personal data only for as long as necessary for the purposes for which it was collected.

Typical retention periods include mortgage and protection case files for up to six years after completion or case closure, AML and identity verification records for five years after the business relationship ends, enquiry-only records for up to twelve to twenty-four months, and marketing data until you withdraw consent or opt out.

Personal data is securely deleted or anonymised once it is no longer required.

Your rights

You have the right to access your personal data, request correction of inaccurate data, request deletion where applicable, restrict processing, object to processing including direct marketing, request data portability, and withdraw consent at any time.

To exercise your rights, contact us using the details above.

If you are unhappy with how we handle your data, you may complain to us directly. You also have the right to complain to the Information Commissioner’s Office (ICO).

Marketing communications

We may contact you with information about our services where permitted by law. You can opt out of marketing communications at any time by using the unsubscribe link in emails or by contacting us directly. We do not sell your personal data.

Cookies

Our website is built using Wix, which uses cookies to ensure site functionality and collect analytics data.

Essential cookies are required for the website to function. Non-essential cookies, such as analytics cookies, are only used with your consent. You can manage your cookie preferences via our cookie banner.

Automated decision-making

We do not make decisions based solely on automated processing that have legal or similarly significant effects on you.

Data security

We use appropriate technical and organisational measures to protect your personal data, including access controls and secure systems.

Third-party links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites.

Children’s data

Our services are not directed at children, and we do not knowingly collect personal data from children.

Changes to this policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.